October 8, 2009
FOR IMMEDIATE RELEASE
Alex Thatcher
(801)444-3457
athatch@bp.com
Jayne Petersen and Burger Planet Promote Healthy Menu
Gary, IN- Jayne Petersen, fitness guru who helped Opal Whitcomb lose 75 pounds, has decided to join Burger Planet in promoting healthy nutrition. Burger Planet, the leader of the quick service resaurant industry, is commited to maintaining a healthy eating standard and has added more healthy choices to its menu.
"The company believes in encouraging customers to live healthier, active lifestyles," said Petersen, president and CEO of Looking Glass, a milti-million dollar fitness and health enterprise, "and I have spent my life trying to teach women that lesson." Petersen will be featured in print and broadcast advertisements and will make appearances at Burger Planet franchises and a shopping malls around the country, doing healthy eating and activity events with Corny the Clown."
Jayne Petersen and Burger Planet share a commitment toward health," said James E. Muellenbach III, CEO of Burger Planet, "the women Jayne Petersen have helped lose weight eat at Burger Planet."
Burger Planet's new line of food includes five different types of fruit and a variety of gourmet salads. Jayne and Burger Planet will begin promoting their new menu items on May 12 with a kick-off ceremony at the Burger Planet located in Times Square in New York, New York.
Boilerplate:
Burger Planet was founded in 1935 and has served over 52 billion customers in every state in the U.S. and in 17 countries.
For more information go to www.bp.com
Tuesday, December 8, 2009
Final Press Release 3: Cause Promotion
For Immediate Release
Cache Valley Area Investors Association
160 North, Main StreetLogan, Utah
84328
www.cvaia.com
CVAIA Encourages Financial Independance
Logan, Utah- Could you survive if you lost your job or quit working for some other reason? If you answered no then you are not financially independant. Financial independance is widely misunderstood in Cache Valley and throughout the country and because people don't understand it they don't achieve it. To educate citizens concerning financial security is a big priority for Cache Valley.
The Cache Valley Area Investors Association was founded two years ago to help people achieve financial independance. "I want people to be happy," said Preston Parker, founder and president of CVAIA, "a whole lot of people are complaining about their jobs, but they don't need to. When financially independant, you can have whatever job you want because you have enough money from your passive income." Parker and the CVAIA educate their members that financial independance is achieved when a persons passive income (money acquired from investments) is higher than a persons expenses. "You should not like my father-in-law have to work at a job for 39 years that you hate and complain about almost everyday," explained Parker, "I know financially independant garbage truck drivers who do it becuase they love seeing the smiles on kids faces when the truck comes, not because they need the income.
"The CVAIA holds meetings at 7:00 pm every other Thursday at the Cache County Chamber of Commerce. Laywers, security and identity theft personel, small business owners, commercial and residential builders and other financial experts speak at these meetings. "These professionals who would normally charge hundreds of dollars per hour, speak on how to invest your time, assests and experience to become financially independant," explained Parker, "but we are doing it free of charge."
"Bring a piece of paper and a writing utencil," said Parker, "in five years you could be financially independant if you really want."
Boilerplate:
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Alex Thatcher
at@cvaia.com
987-665-9967
Cache Valley Area Investors Association
160 North, Main StreetLogan, Utah
84328
www.cvaia.com
CVAIA Encourages Financial Independance
Logan, Utah- Could you survive if you lost your job or quit working for some other reason? If you answered no then you are not financially independant. Financial independance is widely misunderstood in Cache Valley and throughout the country and because people don't understand it they don't achieve it. To educate citizens concerning financial security is a big priority for Cache Valley.
The Cache Valley Area Investors Association was founded two years ago to help people achieve financial independance. "I want people to be happy," said Preston Parker, founder and president of CVAIA, "a whole lot of people are complaining about their jobs, but they don't need to. When financially independant, you can have whatever job you want because you have enough money from your passive income." Parker and the CVAIA educate their members that financial independance is achieved when a persons passive income (money acquired from investments) is higher than a persons expenses. "You should not like my father-in-law have to work at a job for 39 years that you hate and complain about almost everyday," explained Parker, "I know financially independant garbage truck drivers who do it becuase they love seeing the smiles on kids faces when the truck comes, not because they need the income.
"The CVAIA holds meetings at 7:00 pm every other Thursday at the Cache County Chamber of Commerce. Laywers, security and identity theft personel, small business owners, commercial and residential builders and other financial experts speak at these meetings. "These professionals who would normally charge hundreds of dollars per hour, speak on how to invest your time, assests and experience to become financially independant," explained Parker, "but we are doing it free of charge."
"Bring a piece of paper and a writing utencil," said Parker, "in five years you could be financially independant if you really want."
Boilerplate:
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
Alex Thatcher
at@cvaia.com
987-665-9967
Final Media Pitch: CVAIA
To: Charles Geraci, The Herald Journal (charlesg@hjnews.com)
From: Alex Thatcher, PR rep for CVAIA (at@cvaia.com)
Subject: CVAIA Encourages Financial Independance
Dear Charles Geraci,
Financial education is now much more attainable for Cache Valley citizens with the Cache Valley Area Investors Association.The CVAIA was founded two years ago to help people achieve financial independance. The founder, Preston Parker, started the organization with the motive to help people acquire jobs that they enjoy while still being financially independant. Parker and the CVAIA educate their members that financial independance is achieved when a persons passive income (money acquired from investments) is higher than a persons expenses.
The CVAIA holds meetings at 7:00 pm every other Thursday at the Cache County Chamber of Commerce. Laywers, security and identity theft personel, small business owners, commercial and residential builders and other financial experts speak at these meetings. These professionals who would normally charge hundreds of dollars per hour, speak on how to invest your time, assests and experience to become financially independant, but we are doing it free of charge.
Boilerplate: Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
To set up an interview or to learn more visit our website at www.cvaia.com or feel free to contact myself.
Alex Thatcher
Cache Valley Area Investors Association
at@cvaia.com
987-665-9967
From: Alex Thatcher, PR rep for CVAIA (at@cvaia.com)
Subject: CVAIA Encourages Financial Independance
Dear Charles Geraci,
Financial education is now much more attainable for Cache Valley citizens with the Cache Valley Area Investors Association.The CVAIA was founded two years ago to help people achieve financial independance. The founder, Preston Parker, started the organization with the motive to help people acquire jobs that they enjoy while still being financially independant. Parker and the CVAIA educate their members that financial independance is achieved when a persons passive income (money acquired from investments) is higher than a persons expenses.
The CVAIA holds meetings at 7:00 pm every other Thursday at the Cache County Chamber of Commerce. Laywers, security and identity theft personel, small business owners, commercial and residential builders and other financial experts speak at these meetings. These professionals who would normally charge hundreds of dollars per hour, speak on how to invest your time, assests and experience to become financially independant, but we are doing it free of charge.
Boilerplate: Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
To set up an interview or to learn more visit our website at www.cvaia.com or feel free to contact myself.
Alex Thatcher
Cache Valley Area Investors Association
at@cvaia.com
987-665-9967
Final Press Release 4 - Boys and Girls Club
December 8, 2009
For Immediate Release
Contact Information:Alex Thatcher, PR Rep.
435-978-7654at@bgccv.com
Boys and Girls Club starts new site at Thomas Edison School
More and more these days, children are at home without adult care and supervision. Young people need to be cared for and learn skills and values that will make them successful in life. A new teen development program called the Boys and Girls Club is now being offered at the Thomas Edison School in Cache Valley. It happens Monday through Friday immediately after school from 3:05 to 5:30 and teaches different life skills to sixth, seventh, and eighth graders.
“The program offers the kids an opportunity to stay at school and interact with other kids instead of going home alone,” said Katie Andeline, the club coordinator, “We teach things such as healthy bodies, financial planning and career development. We help the kids with their homework and tutor them, but we also do fun activities and invite guest speakers that the kids can look up to and learn from.” Recently, an expert on nutrition came and instructed the kids about nutrition. In January, a couple soccer players from the Utah State women’s team are scheduled to come. “We are looking for other volunteers to come talk to the kids as well,” said Andeline.
The Boys and Girls club, which is averaging about 12 participants every day, operates under a prevention grant that allows the program to be completely free. In order to qualify for and keep the grant, they are required to continue teaching practical life skills. The club directors review activity calendars, safety requirements, and overall quality of the program to ensure that it follows the curriculum and remains a valuable resource for the students.
“In every community, boys and girls are left to find their own recreation and companionship in the streets. Young people need to know that someone cares for them. Boys and Girls Club offers that and more. Club programs and services promote and enhance the development of boys and girls by instilling a sense of competence, usefulness, belonging, and influence,” –www.bgca.org/whoweare.
For more information regarding The Boys and Girls Club of Cache Valley, contact a representative at 435-752-5448, email bgccvstaff@gmail.com, or contact Alex Thatcher at 435-978-7654, at@bgccv.com. If you can think of any students who could benefit from this program please contact us.
For Immediate Release
Contact Information:Alex Thatcher, PR Rep.
435-978-7654at@bgccv.com
Boys and Girls Club starts new site at Thomas Edison School
More and more these days, children are at home without adult care and supervision. Young people need to be cared for and learn skills and values that will make them successful in life. A new teen development program called the Boys and Girls Club is now being offered at the Thomas Edison School in Cache Valley. It happens Monday through Friday immediately after school from 3:05 to 5:30 and teaches different life skills to sixth, seventh, and eighth graders.
“The program offers the kids an opportunity to stay at school and interact with other kids instead of going home alone,” said Katie Andeline, the club coordinator, “We teach things such as healthy bodies, financial planning and career development. We help the kids with their homework and tutor them, but we also do fun activities and invite guest speakers that the kids can look up to and learn from.” Recently, an expert on nutrition came and instructed the kids about nutrition. In January, a couple soccer players from the Utah State women’s team are scheduled to come. “We are looking for other volunteers to come talk to the kids as well,” said Andeline.
The Boys and Girls club, which is averaging about 12 participants every day, operates under a prevention grant that allows the program to be completely free. In order to qualify for and keep the grant, they are required to continue teaching practical life skills. The club directors review activity calendars, safety requirements, and overall quality of the program to ensure that it follows the curriculum and remains a valuable resource for the students.
“In every community, boys and girls are left to find their own recreation and companionship in the streets. Young people need to know that someone cares for them. Boys and Girls Club offers that and more. Club programs and services promote and enhance the development of boys and girls by instilling a sense of competence, usefulness, belonging, and influence,” –www.bgca.org/whoweare.
For more information regarding The Boys and Girls Club of Cache Valley, contact a representative at 435-752-5448, email bgccvstaff@gmail.com, or contact Alex Thatcher at 435-978-7654, at@bgccv.com. If you can think of any students who could benefit from this program please contact us.
Press Release 4 - Boys and Girls Club
December 8, 2009
For Immediate Release
Contact Information:
Alex Thatcher, PR Rep.
435-978-7654
at@bgccv.com
Boys and Girls Club starts new site at Thomas Edison School
More and more these days, children are at home without adult care and supervision. Young people need to be cared for and learn skills and values that will make them successful in life. A new teen development program called the Boys and Girls Club is now being offered at the Thomas Edison School in Cache Valley. It happens Monday through Friday immediately after school from 3:05 to 5:30 and teaches different life skills to sixth, seventh, and eighth graders.
“The program offers the kids an opportunity to stay at school and interact with other kids instead of going home alone,” said Katie Andeline, the club coordinator, “We teach things such as healthy bodies, financial planning and career development. We help the kids with their homework and tutor them, but we also do fun activities and invite guest speakers that the kids can look up to and learn from.” Recently, an expert on nutrition came and instructed the kids about nutrition. In January, a couple soccer players from the Utah State women’s team are scheduled to come. “We are looking for other volunteers to come talk to the kids as well,” said Andeline.
The Boys and Girls club, which is averaging about 12 participants every day, operates under a prevention grant that allows the program to be completely free. In order to qualify for and keep the grant, they are required to continue teaching practical life skills. The club directors review activity calendars, safety requirements, and overall quality of the program to ensure that it follows the curriculum and remains a valuable resource for the students.
“In every community, boys and girls are left to find their own recreation and companionship in the streets. Young people need to know that someone cares for them. Boys and Girls Club offers that and more. Club programs and services promote and enhance the development of boys and girls by instilling a sense of competence, usefulness, belonging, and influence,” –www.bgca.org/whoweare.
For more information regarding The Boys and Girls Club of Cache Valley, contact a representative at 435-752-5448, email bgccvstaff@gmail.com, or contact Alex Thatcher at 534-978-7654, at@bgccv.com. If you can think of any students who could benefit from this program please contact us.
For Immediate Release
Contact Information:
Alex Thatcher, PR Rep.
435-978-7654
at@bgccv.com
Boys and Girls Club starts new site at Thomas Edison School
More and more these days, children are at home without adult care and supervision. Young people need to be cared for and learn skills and values that will make them successful in life. A new teen development program called the Boys and Girls Club is now being offered at the Thomas Edison School in Cache Valley. It happens Monday through Friday immediately after school from 3:05 to 5:30 and teaches different life skills to sixth, seventh, and eighth graders.
“The program offers the kids an opportunity to stay at school and interact with other kids instead of going home alone,” said Katie Andeline, the club coordinator, “We teach things such as healthy bodies, financial planning and career development. We help the kids with their homework and tutor them, but we also do fun activities and invite guest speakers that the kids can look up to and learn from.” Recently, an expert on nutrition came and instructed the kids about nutrition. In January, a couple soccer players from the Utah State women’s team are scheduled to come. “We are looking for other volunteers to come talk to the kids as well,” said Andeline.
The Boys and Girls club, which is averaging about 12 participants every day, operates under a prevention grant that allows the program to be completely free. In order to qualify for and keep the grant, they are required to continue teaching practical life skills. The club directors review activity calendars, safety requirements, and overall quality of the program to ensure that it follows the curriculum and remains a valuable resource for the students.
“In every community, boys and girls are left to find their own recreation and companionship in the streets. Young people need to know that someone cares for them. Boys and Girls Club offers that and more. Club programs and services promote and enhance the development of boys and girls by instilling a sense of competence, usefulness, belonging, and influence,” –www.bgca.org/whoweare.
For more information regarding The Boys and Girls Club of Cache Valley, contact a representative at 435-752-5448, email bgccvstaff@gmail.com, or contact Alex Thatcher at 534-978-7654, at@bgccv.com. If you can think of any students who could benefit from this program please contact us.
Thursday, December 3, 2009
Position Paper
Burger Planet offers healthy menu December 3, 2009
- Healthier foods offered
- Jayne Peterson is hired as spokesperson
- Perfect for women ages 30-40
- Promotional events with Corny the Clown and Jayne Peterson
Burger Planet has been known as an unhealthy "fast food" restaurant. A women was asked to name the one word that pops into her mind when she hears the name "Burger Planet", the woman said: "Grease." A 39-year-old waitress who used to eat at Burger Planet once a week and now never goes there. She said: "I figure you gain 10 pounds every decade and, well, I have recently decided to change that in my own life. I like Burger Planet because it's fast and, hey, I'm a busy working mother without much time. But dining on Burger Planet caused my weight to top the 150-pound mark. And I'm barely 5 foot tall. I just made a decision that before I turn 40, I'm going to lose weight. So, I had to give up some luxuries. Like Burger Planet."
When fast food restaurants began to rise in the 1940's, so to did obesity and cancer. It is obvious that they are connected. (http://www.criticalbench.com/unhealthy_fast_food.htm). "Grease and oil are two of the worst enemies of the human heart. Apart from causing obesity and making you look ugly, greasy food items results in aggravated LDL cholesterol levels. LDL cholesterol kills more people in the world every year, than terrorism! A lot is said about refraining from sweet food products as well, but if you are working out at extreme levels and you need energy, sweetened water, lemonade or small amount of candy is not that harmful. Greasy food therefore, is definitely the most unhealthy fast food in the world today, killing more people than any other force and it required a highly motivated person to be able to get rid of these food items." (http://www.worldsmostunique.com/mostunhealthyfastfood.php)
Corny the Clown has been shoved in the background in the company's advertising campaigns out of concern he could go the way of Joe Camel (tobacco companies were accused of using that mascot to addict children to cigarette smoking). Childhood obesity is on the rise, the media have taken note of it, and "fast-food" restaurants are sometimes blamed.
In light of these negative attributes of the fast food industry, we are in the process of changing Burger Planet's image. Burger Planet now offers white chicken breast wrapped in lettuce alternative. This is available without mayonnaise which saves 500 calories. Fruit sides are offered. Apples, bananas, grapes, peaches, and pineapples are all available. Gourmet salads are also part of the new menu.
Jayne Peterson (notable trainer who has trained Opal Whitcomb) is promoting the company, she said, “Burger Planet has been a leader in the quick service restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live a healthier, active lifestyle and I have spent my life trying to teach women that lesson.”
James E. Muellenbach III (company CEO) said the following concerning Jayne Peterson, “She and Burger Planet share a commitment toward health. The women Jayne Peterson has helped lose weight eat at burger planet. Burger Planet and Jayne Peterson are launching a comprehensive program to assist those women in eating healthy.” -James E. Muellenbach III (company CEO)
Burger Planet intends to resuscitate Corny's image by pairing him with Jayne Petersen in advertisements and in health-conscious appearances at restaurants and shopping malls around the country.
With the new menu choices and Jayne on the staff, our image will be changed from a "fast food" restaurant to a quick service restaurant with healthy menu choices. We will attract women ages 30-40 and families will feel comfortabel bringing their children.
Alex Thatcher, PR rep for Burger Planet
765-876-5534
Monday, November 23, 2009
Media Pitch: CVAIA
To: Charles Geraci, The Herald Journal (charlesg@hjnews.com)
From: Alex Thatcher, PR rep for CVAIA (at@cvaia.com)
Subject: CVAIA Encourages Financial Independance
Dear Charles Geraci,
Financial education is now much more attainable for Cache Valley citizens with the Cache Valley Area Investors Association.
The CVAIA was founded two years ago to help people achieve financial independance. The founder, Preston Parker, started the organization with the motive to help people acquire jobs that they enjoy while still being financially independant. Parker and the CVAIA educate their members that financial independance is achieved when a persons passive income (money acquired from investments) is higher than a persons expenses.
The CVAIA holds meetings at 7:00 pm every other Thursday at the Cache County Chamber of Commerce. Laywers, security and identity theft personel, small business owners, commercial and residential builders and other financial experts speak at these meetings. These professionals who would normally charge hundreds of dollars per hour, speak on how to invest your time, assests and experience to become financially independant, but we are doing it free of charge.
Boilerplate: Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
To set up an interview or to learn more visit our website at www.cvaia.com or feel free to contact myself.
Alex Thatcher
Cache Valley Area Investors Association
at@cvaia.com
987-665-9967
From: Alex Thatcher, PR rep for CVAIA (at@cvaia.com)
Subject: CVAIA Encourages Financial Independance
Dear Charles Geraci,
Financial education is now much more attainable for Cache Valley citizens with the Cache Valley Area Investors Association.
The CVAIA was founded two years ago to help people achieve financial independance. The founder, Preston Parker, started the organization with the motive to help people acquire jobs that they enjoy while still being financially independant. Parker and the CVAIA educate their members that financial independance is achieved when a persons passive income (money acquired from investments) is higher than a persons expenses.
The CVAIA holds meetings at 7:00 pm every other Thursday at the Cache County Chamber of Commerce. Laywers, security and identity theft personel, small business owners, commercial and residential builders and other financial experts speak at these meetings. These professionals who would normally charge hundreds of dollars per hour, speak on how to invest your time, assests and experience to become financially independant, but we are doing it free of charge.
Boilerplate: Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
To set up an interview or to learn more visit our website at www.cvaia.com or feel free to contact myself.
Alex Thatcher
Cache Valley Area Investors Association
at@cvaia.com
987-665-9967
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