Letter to Cousin

Dear Dean,
Public Relations is the practice of bridging the gap between a company or organization and its publics. Instead of advertising, Public Relations exposes an organization through means that do not cost money. For example, a PR rep for a company is interviewed by a newspaper reporter and gives him information concerning his company that later shows up in the newspaper. Because PR deals with a third party, it provides more credible sources of information than advertising.

Most organizations that are affected by the publics view, have Public Relation specialists.

Alex