October 8, 2009
FOR IMMEDIATE RELEASE
Alex Thatcher
(801)444-3457
athatch@bp.com
Jayne Petersen and Burger Planet Promote Healthy Menu
Gary, IN- Jayne Petersen, fitness guru who helped Opal Whitcomb lose 75 pounds, has decided to join Burger Planet in promoting healthy nutrition. Burger Planet, the leader of the quick service resaurant industry, is commited to maintaining a healthy eating standard and has added more healthy choices to its menu.
"The company believes in encouraging customers to live healthier, active lifestyles," said Petersen, president and CEO of Looking Glass, a milti-million dollar fitness and health enterprise, "and I have spent my life trying to teach women that lesson." Petersen will be featured in print and broadcast advertisements and will make appearances at Burger Planet franchises and a shopping malls around the country, doing healthy eating and activity events with Corny the Clown.
"Jayne Petersen and Burger Planet share a commitment toward health," said James E. Muellenbach III, CEO of Burger Planet, "the women Jayne Petersen have helped lose weight eat at Burger Planet."
Burger Planet's new line of food includes five different types of fruit and a variety of gourmet salads. Jayne and Burger Planet will begin promoting their new menu items on May 12 with a kick-off ceremony at the Burger Planet located in Times Square in New York, New York.
Burger Planet was founded in 1935 and has served over 52 billion customers in every state in the U.S. and in 17 countries.
For more information go to www.bp.com
Thursday, October 8, 2009
Business Letter
October 8, 2009
Community Dental Center
130 West 700 South Ste: B
Smithfield, Utah 84335
To whom it may concern,
I had my first appointment with you on Tuesday and was very pleased with the way I was treated. I wanted to thank you for the way you run your business, from the way you got me an appointment to the way I was treated when I arrived.
When I called your office a couple weeks ago wishing to set up an appointment, I was expecting a few weeks wait before you could see me, like most dentist offices I had previously talked to. To my surprise however, I was scheduled in a week and a half.
When I arrived on Tuesday, I was treated very considerately by the receptionist and promptly invited by Val Hebert to go to the back where she immediately started to take x-rays and clean my teeth. Val was quick but also efficient with the cleaning and was personable and made me feel comfortable and at ease. During the painless procedure, she answered my questions and gave me tips on how to better take care of my teeth.
I let her know that I was in a little bit of a crunch for time and she took that into consideration making sure that I was finished on time. I did not have to wait between the cleaning and the examination by the dentist as I have at most dentist offices.
Dr. Scott Lyman came in and was very friendly and personable. I could tell that he was aware of my concerns and was really there to help me. He looked over my teeth carefully and informed me of the overall health of my mouth. Concerning one of my molars that will need a crown, he informed me as to what a crown is in terms that I could understand and presented a couple different options on how they could treat it- explaining the advantages and disadvantages of each. I didn’t feel any pressure from him one way or the other, he educated me and then left the decision up to me. I was also impressed with the affordable cost.
Thank you for the way you do business. I hope you will continue to treat your patients the way you treated me. As it was said in a testimonial on your website, I too felt at home at the Community Dental Center.
Sincerely,
Alex Thatcher
755 E. 800 N. Apt. #1
Logan, UT.
84321
(435)754-5443
Community Dental Center
130 West 700 South Ste: B
Smithfield, Utah 84335
To whom it may concern,
I had my first appointment with you on Tuesday and was very pleased with the way I was treated. I wanted to thank you for the way you run your business, from the way you got me an appointment to the way I was treated when I arrived.
When I called your office a couple weeks ago wishing to set up an appointment, I was expecting a few weeks wait before you could see me, like most dentist offices I had previously talked to. To my surprise however, I was scheduled in a week and a half.
When I arrived on Tuesday, I was treated very considerately by the receptionist and promptly invited by Val Hebert to go to the back where she immediately started to take x-rays and clean my teeth. Val was quick but also efficient with the cleaning and was personable and made me feel comfortable and at ease. During the painless procedure, she answered my questions and gave me tips on how to better take care of my teeth.
I let her know that I was in a little bit of a crunch for time and she took that into consideration making sure that I was finished on time. I did not have to wait between the cleaning and the examination by the dentist as I have at most dentist offices.
Dr. Scott Lyman came in and was very friendly and personable. I could tell that he was aware of my concerns and was really there to help me. He looked over my teeth carefully and informed me of the overall health of my mouth. Concerning one of my molars that will need a crown, he informed me as to what a crown is in terms that I could understand and presented a couple different options on how they could treat it- explaining the advantages and disadvantages of each. I didn’t feel any pressure from him one way or the other, he educated me and then left the decision up to me. I was also impressed with the affordable cost.
Thank you for the way you do business. I hope you will continue to treat your patients the way you treated me. As it was said in a testimonial on your website, I too felt at home at the Community Dental Center.
Sincerely,
Alex Thatcher
755 E. 800 N. Apt. #1
Logan, UT.
84321
(435)754-5443
Tuesday, September 29, 2009
United Breaks Guitars
In 2008, Dave Carroll, along with his band, The Sons of Maxwell were traveling from Halifax to Omaha. During their layover in Chicago, they noticed that their luggage, including musical instruments was being tossed around by the United Airlines bag transporters. One of the pieces being tossed was Dave’s $3500 guitar.
The group arrived in Omaha at 12:30 in the morning and was very tired. There were no United employees in sight and Dave’s guitar case looked undamaged so they continued on their way to their hotel. Later the next day Dave discovered that his guitar had been badly damaged. He contacted United and told them the story. United expressed their sympathy and told him to start a claim and go back to Halifax where his trip began, but United doesn’t really have a presence in Canada.
Greg continued in trying to solve the problem by remaining in contact with United, but they consistently misplaced his claim number and sent him on a wild goose chase giving him different numbers of employees to call- none of them really helping him. Finally after nine months of trying to at least be reimbursed for the $1200, he spent on repairing the guitar, United denied Dave’s claim and told him they would not take responsibility for his broken guitar. It was then that Dave promised United that he would write three songs, each with a video, about his experience with the airline and post them on the internet for the world to see.
So far, two songs and their videos are posted on the internet and have received millions of views. Many believe the “United Breaks Guitars” songs have had a considerable impact on United’s business. According to Chris Ayres of the Times Online in the U.K., the Dave Carroll mishap has cost United $180 million. Just days after the first song went online, United’s stock prices dropped by 10 percent.
This whole incident shows the impact of public relations. Good PR can have a huge impact for good on a company, but bad PR, as in this case, can have a huge impact for bad. When the publics’ view of a company is poor, then the business suffers. Even one person can have great power in hurting a company, especially with the internet where information is very accessible a spreads extremely fast. The story has gotten the attention of newspapers and people are blogging and commenting about it on the internet. Most of the blog comments are praising Dave, relating to his experience and are negative toward United.
United is probably kicking themselves that they didn’t take care of Dave’s concern in the first place. With the money they have apparently lost, they could have bought Dave 52,000 equivalent guitars. It goes to show that taking care of customers, even if it costs a good amount initially, is worth it. There will always be incidents in any company when an employee makes a mistake or a customer is in some way treated unfairly. This is almost impossible to avoid, but the companies that make it up to the customer are the ones that keep their reputation and business.
The incident that occurred in Chicago in the spring of 2008 may have seemed very minimal and insignificant to united Airlines then, but neglecting it and not treating Dave considerately has come back to haunt them.
The group arrived in Omaha at 12:30 in the morning and was very tired. There were no United employees in sight and Dave’s guitar case looked undamaged so they continued on their way to their hotel. Later the next day Dave discovered that his guitar had been badly damaged. He contacted United and told them the story. United expressed their sympathy and told him to start a claim and go back to Halifax where his trip began, but United doesn’t really have a presence in Canada.
Greg continued in trying to solve the problem by remaining in contact with United, but they consistently misplaced his claim number and sent him on a wild goose chase giving him different numbers of employees to call- none of them really helping him. Finally after nine months of trying to at least be reimbursed for the $1200, he spent on repairing the guitar, United denied Dave’s claim and told him they would not take responsibility for his broken guitar. It was then that Dave promised United that he would write three songs, each with a video, about his experience with the airline and post them on the internet for the world to see.
So far, two songs and their videos are posted on the internet and have received millions of views. Many believe the “United Breaks Guitars” songs have had a considerable impact on United’s business. According to Chris Ayres of the Times Online in the U.K., the Dave Carroll mishap has cost United $180 million. Just days after the first song went online, United’s stock prices dropped by 10 percent.
This whole incident shows the impact of public relations. Good PR can have a huge impact for good on a company, but bad PR, as in this case, can have a huge impact for bad. When the publics’ view of a company is poor, then the business suffers. Even one person can have great power in hurting a company, especially with the internet where information is very accessible a spreads extremely fast. The story has gotten the attention of newspapers and people are blogging and commenting about it on the internet. Most of the blog comments are praising Dave, relating to his experience and are negative toward United.
United is probably kicking themselves that they didn’t take care of Dave’s concern in the first place. With the money they have apparently lost, they could have bought Dave 52,000 equivalent guitars. It goes to show that taking care of customers, even if it costs a good amount initially, is worth it. There will always be incidents in any company when an employee makes a mistake or a customer is in some way treated unfairly. This is almost impossible to avoid, but the companies that make it up to the customer are the ones that keep their reputation and business.
The incident that occurred in Chicago in the spring of 2008 may have seemed very minimal and insignificant to united Airlines then, but neglecting it and not treating Dave considerately has come back to haunt them.
Final Press Release 1: Announcement
For Immediate Release
Social Media starts Chapter in Cache Valley
Social Media Club of Cache Valley (SMCCV)
851 N. Main St.
Logan, UT 84321
www.smccv.net
661.772.7537
Logan, Utah- A chapter of the Social Media club now exists in Cache Valley. The Social Media Club, headquartered in San Francisco, has branched out and created chapters around the country. Shortly after a one was started in Salt Lake City, a group from Cache Valley started to go to their meetings. Preston Parker, one who attended, said, “after going a few times, we thought, ‘why don’t we start our own chapter in Cache Valley?’” They got together with four others in July and started the Social Media Club of Cache Valley. Since then, they have had two meetings and acquired 32 members. “Our goal is to help people become informed of social media and create a network of like-minded individuals.” The club discusses on-line reputation management, search engines, facebook, twitter and blogs. They meet every second Thursday of each month at 6:30 pm and their next meeting will be held at Club New York.
Alex Thatcher
alex.thatch@aggiemail.usu.edu
435.754.5443
Social Media starts Chapter in Cache Valley
Social Media Club of Cache Valley (SMCCV)
851 N. Main St.
Logan, UT 84321
www.smccv.net
661.772.7537
Logan, Utah- A chapter of the Social Media club now exists in Cache Valley. The Social Media Club, headquartered in San Francisco, has branched out and created chapters around the country. Shortly after a one was started in Salt Lake City, a group from Cache Valley started to go to their meetings. Preston Parker, one who attended, said, “after going a few times, we thought, ‘why don’t we start our own chapter in Cache Valley?’” They got together with four others in July and started the Social Media Club of Cache Valley. Since then, they have had two meetings and acquired 32 members. “Our goal is to help people become informed of social media and create a network of like-minded individuals.” The club discusses on-line reputation management, search engines, facebook, twitter and blogs. They meet every second Thursday of each month at 6:30 pm and their next meeting will be held at Club New York.
Alex Thatcher
alex.thatch@aggiemail.usu.edu
435.754.5443
Draft Press Release 1: Announcement
For Immediate Release
Social Media Club of Cache Valley (SMCCV)
851 N. Main St.
Logan UT 84321
Social Media Club starts chapter in Cache Valley
Logan, Utah- Social Media has just been made easier to learn about and use. The Social Media Club, headquartered in San Francisco, has branched out and created chapters around the country. Shortly after a chapter was started in Salt Lake City in January, a group from Cache Valley decided to attend their meetings. This group then started their own chapter in Cache Valley which now holds its own meetings. Meetings are every second Thursday at 6:30 pm and usually include guest speakers and refreshments. Topics of discussion include: on-line reputation management, search engines, facebook, twitter, and blogs. Preston Parker, one of the board members says, "Our goal is to help people become informed of social media and create a network of like-minded individuals." The club's next meeting is will be held at Cub New york.
Alex Thatcher
alex.thatch@aggiemail.usu.edu
435.754.5443
Social Media Club of Cache Valley (SMCCV)
851 N. Main St.
Logan UT 84321
Social Media Club starts chapter in Cache Valley
Logan, Utah- Social Media has just been made easier to learn about and use. The Social Media Club, headquartered in San Francisco, has branched out and created chapters around the country. Shortly after a chapter was started in Salt Lake City in January, a group from Cache Valley decided to attend their meetings. This group then started their own chapter in Cache Valley which now holds its own meetings. Meetings are every second Thursday at 6:30 pm and usually include guest speakers and refreshments. Topics of discussion include: on-line reputation management, search engines, facebook, twitter, and blogs. Preston Parker, one of the board members says, "Our goal is to help people become informed of social media and create a network of like-minded individuals." The club's next meeting is will be held at Cub New york.
Alex Thatcher
alex.thatch@aggiemail.usu.edu
435.754.5443
Tuesday, September 1, 2009
Letter to Cousin
Dear Dean,
Public Relations is the practice of bridging the gap between a company or organization and its publics. Instead of advertising, Public Relations exposes an organization through means that do not cost money. For example, a PR rep for a company is interviewed by a newspaper reporter and gives him information concerning his company that later shows up in the newspaper. Because PR deals with a third party, it provides more credible sources of information than advertising.
Most organizations that are affected by the publics view, have Public Relation specialists.
Alex
Public Relations is the practice of bridging the gap between a company or organization and its publics. Instead of advertising, Public Relations exposes an organization through means that do not cost money. For example, a PR rep for a company is interviewed by a newspaper reporter and gives him information concerning his company that later shows up in the newspaper. Because PR deals with a third party, it provides more credible sources of information than advertising.
Most organizations that are affected by the publics view, have Public Relation specialists.
Alex
Friday, August 28, 2009
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