Final Press Release 2 - Image Management

October 8, 2009
FOR IMMEDIATE RELEASE
Alex Thatcher
(801)444-3457
athatch@bp.com

Jayne Petersen and Burger Planet Promote Healthy Menu

Gary, IN- Jayne Petersen, fitness guru who helped Opal Whitcomb lose 75 pounds, has decided to join Burger Planet in promoting healthy nutrition. Burger Planet, the leader of the quick service resaurant industry, is commited to maintaining a healthy eating standard and has added more healthy choices to its menu.

"The company believes in encouraging customers to live healthier, active lifestyles," said Petersen, president and CEO of Looking Glass, a milti-million dollar fitness and health enterprise, "and I have spent my life trying to teach women that lesson." Petersen will be featured in print and broadcast advertisements and will make appearances at Burger Planet franchises and a shopping malls around the country, doing healthy eating and activity events with Corny the Clown."

Jayne Petersen and Burger Planet share a commitment toward health," said James E. Muellenbach III, CEO of Burger Planet, "the women Jayne Petersen have helped lose weight eat at Burger Planet."

Burger Planet's new line of food includes five different types of fruit and a variety of gourmet salads. Jayne and Burger Planet will begin promoting their new menu items on May 12 with a kick-off ceremony at the Burger Planet located in Times Square in New York, New York.

Boilerplate:
Burger Planet was founded in 1935 and has served over 52 billion customers in every state in the U.S. and in 17 countries.

For more information go to www.bp.com