Position Paper

Burger Planet offers healthy menu December 3, 2009

• Healthier foods offered
• Jayne Peterson is hired as spokesperson
• Perfect for women ages 30-40
• Promotional events with Corny the Clown and Jayne Peterson

Burger Planet has been known as an unhealthy "fast food" restaurant. A women was asked to name the one word that pops into her mind when she hears the name "Burger Planet", the woman said: "Grease." A 39-year-old waitress who used to eat at Burger Planet once a week and now never goes there. She said: "I figure you gain 10 pounds every decade and, well, I have recently decided to change that in my own life. I like Burger Planet because it's fast and, hey, I'm a busy working mother without much time. But dining on Burger Planet caused my weight to top the 150-pound mark. And I'm barely 5 foot tall. I just made a decision that before I turn 40, I'm going to lose weight. So, I had to give up some luxuries. Like Burger Planet."

When fast food restaurants began to rise in the 1940's, so to did obesity and cancer. It is obvious that they are connected. (http://www.criticalbench.com/unhealthy_fast_food.htm). "Grease and oil are two of the worst enemies of the human heart. Apart from causing obesity and making you look ugly, greasy food items results in aggravated LDL cholesterol levels. LDL cholesterol kills more people in the world every year, than terrorism! A lot is said about refraining from sweet food products as well, but if you are working out at extreme levels and you need energy, sweetened water, lemonade or small amount of candy is not that harmful. Greasy food therefore, is definitely the most unhealthy fast food in the world today, killing more people than any other force and it required a highly motivated person to be able to get rid of these food items." (http://www.worldsmostunique.com/mostunhealthyfastfood.php)

Corny the Clown has been shoved in the background in the company's advertising campaigns out of concern he could go the way of Joe Camel (tobacco companies were accused of using that mascot to addict children to cigarette smoking). Childhood obesity is on the rise, the media have taken note of it, and "fast-food" restaurants are sometimes blamed.

In light of these negative attributes of the fast food industry, we are in the process of changing Burger Planet's image. Burger Planet now offers white chicken breast wrapped in lettuce alternative. This is available without mayonnaise which saves 500 calories. Fruit sides are offered. Apples, bananas, grapes, peaches, and pineapples are all available. Gourmet salads are also part of the new menu.

Jayne Peterson (notable trainer who has trained Opal Whitcomb) is promoting the company, she said, “Burger Planet has been a leader in the quick service restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live a healthier, active lifestyle and I have spent my life trying to teach women that lesson.”

James E. Muellenbach III (company CEO) said the following concerning Jayne Peterson, “She and Burger Planet share a commitment toward health. The women Jayne Peterson has helped lose weight eat at burger planet. Burger Planet and Jayne Peterson are launching a comprehensive program to assist those women in eating healthy.” -James E. Muellenbach III (company CEO)

Burger Planet intends to resuscitate Corny's image by pairing him with Jayne Petersen in advertisements and in health-conscious appearances at restaurants and shopping malls around the country.

With the new menu choices and Jayne on the staff, our image will be changed from a "fast food" restaurant to a quick service restaurant with healthy menu choices. We will attract women ages 30-40 and families will feel comfortabel bringing their children.

Alex Thatcher, PR rep for Burger Planet

at@bp.com

765-876-5534